JVC Kenwood’s Maeda on the Art & Science of Engineering
CE companies’ product planning strategies should never be subjugated to the need for price-competitiveness. And free-thinking creativity and initiative must be encouraged among engineers in CE companies, or new-product ideas cannot germinate.
Those were some of the views expressed by Satoru Maeda, JVC Kenwood Holdings’ senior vice president and executive officer of the company’s New Business Development Center, to an audience at the Hong Kong Electronics Fair during a seminar entitled, “New Home AVC Products and the Future Consumer Electronics Industry.”
Maeda, who spent 28 years as an engineer at Sony and while there, developed the company’s Location Free TV, articulated his concerns for the future survival of manufacturers within the consumer electronics industry as they grapple with business challenges but choose to respond those challenges without concern for keeping a healthy balance among technology development, marketing and product planning.