JVC Launches Road Tour
JVC has last week kicked off its “Hi-Def Experience” summer road tour, where the company is demonstrating its latest products at county fairs, festivals, NASCAR events, and other gatherings throughout North America. The tour is set to continue through October.
After the success of last year’s tour, “we’ve expanded it this year, with larger vehicles offering consumers the opportunity to enjoy some entertaining demonstrations, get some hands-on experience with our products, and get their questions answered in a setting where the focus in on fun and there’s no sales pressure,” the company’s senior vice president of marketing, Karl Bearnarth, said as part of the announcement. JVC’s tour began
The tour will feature two trucks, which will visit the tour’s 30 locations in 19 states, and core products featured include the P-Series TVs, Everio camcorders, and the TH-F3 Front Surround Home Theater System.