JVC Brings True High-Def to Times Square
JVC took its promotional presence in New York City’s Times Square to the high-definition level with the unveiling at twilight Dec. 2 of what it said is the area’s first true 720p billboard.
The 16:9 LED display boasts a 1,152,000-pixel count at 1280 x 720 resolution, and it can be seen by passersby on Broadway and by those rounding the corner from West 43rd Street. It features a nine-foot-tall neon JVC logo atop a main screen that shows JVC products, along with two ticker crawls – one 74-foot ticker that describes the products on screen, and a 45-foot ticker that encircles a huge, geographically accurate globe jutting from the supporting building’s edge.
The area is one of the most highly trafficked in the world, attracting 1.6 million pedestrians and drivers each day, and it is a destination site for 86 percent of all New York City tourists, according to Karl Bearnarth, JVC’s senior vice president of marketing.