JVC To Sponsor NASCAR Team
JVC announced this week that it, for the first time, will sponsor NASCAR’s Jay Robinson Racing team. Meant to advertise the company’s Everio G-Series Hard Disk Camcorders, the sponsorship will be of the #4 JVC Chevy Monte Carlo car, driven by Robert Richardson, Jr.
The car will appear at the Camping World 300 Saturday, part of the NASCAR Nationwide Series, as well as four more primary sponsor races.
JVC will also sponsor the Nationwide Series itself, and bring its Mobile Consumer Experience Showroom to some of the series’ races.