JVC Works on Strengthening Specialist Retail Relationships with DrivePoints Program
As it looks to improve its relationship with in-store retail specialists as well as overall knowledge and performance of its products, JVC Mobile Entertainment announced that it is kicking off the third iteration of its DrivePoints promotion for authorized JVC retailers. The company made the announcement through an email to its retail dealer base a little over a week ago.
JVC explained that the DrivePoints program is intended to reward the sales personnel and installation staff at participating JVC Mobile retail outlets. Between April 1 and June 30, retail sales staff can earn and accumulate points that can then be redeemed for prizes when a qualifying JVC product is sold.
"DrivePoints is part of a larger program to strengthen the relationship between JVC and the specialist mobile electronics community," Hazim Jainoor, marketing manager at JVC, said in a statement. "The performance and build quality of our products is traditionally underrated, and we're able to maintain attractive price points and still deliver decent margin to our retailers. We're excited to reward loyal dealers for doing something they already love to do."