KEF Opens Canadian Office
British speaker manufacturer KEF has opened a Canadian business unit in Toronto, Canada. The company will now bypass local distributors and sell direct to authorized Canadian dealers. Factory-direct initiatives will be headed up by new hire Ian Brown, Canada’s Director of Sales and Marketing, who comes to the company with 25 years of experience in those fields.
Alec Chanin, president of KEF America, says, “KEF is a global brand, and we are aggressively looking to expand our presence in all markets, both in the Americas and around the world.” He affirms that Brown “has the know-how and well established relationships to help us achieve our goals and directly serve Canadian retailers and custom installers with the most efficient, comprehensive and expert service available.”
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