"If it's not easy to use, people won't use it. And if people don't use it, it will die."
This was Vizio co-founder and vice president Ken Lowe's mantra for the company's press conference at CEA Line Shows. In addition to ease of use, Lowe touted Vizio as a company striving for superior picture quality and building an expanding ecosystem of products.
Vizio is growing its portfolio of TVs with direct array LED backlight, a technology that allows certain cells or zones to be controlled independently, producing truer black levels. LED backlit TVs are also more energy efficient, Lowe reported. The 22" model uses less energy than a 25W light bulb (the 47" uses less than a 100X light bulb).The company aims to have 40 percent production of LED TVs by the end of 2010.