Kenwood Commercial Targets Excelon Demographic
Kenwood USA Corporation produced its first TV commercial exclusively for the high-end Kenwood Excelon mobile entertainment brand. The commercial was produced for Kenwood Excelon authorized retailers to run on their local cable stations, with their store's details included at the beginning and the end of the commercial.
The sixty-second commercial, entitled "Ground Zero", was produced with Kenwood Excelon's core target market in mind, men 16 - 24.
According to Bob Law, Kenwood's vice president of sales and marketing, this is the first time that Kenwood has developed a TV commercial specifically for Kenwood Excelon specialty mobile electronics dealers. Kenwood believes this high quality commercial will help build the Kenwood Excelon brand within the core target market and lead the customers into Kenwood dealer's local stores.