Kenwood Launches Dealer Promotions
Kenwood USA said last week that a recent series of sales promotions has been “well-received” by dealers, and that such efforts will continue. The company’s “X-tend Into Spring” promotion, which began at the start of the year and lasts until April, “really drove multimedia and navigation product placement,” Kenwood senior vice president Keith Lehmann said in a statement.
Next, the company is planning to reprise last year’s “Schmooze & Cruise” promotion, in which dealers who reach a certain target over a six-month period are taken on a Caribbean cruise. That promotion runs through June 30.
The promotions, the company said, follow what it termed a “landmark showing” at International CES in January.