Kenwood's 2001 Plan of Attack
By David Dritsas
FORT LEE, N.J.—Kenwood is altering its approach to consumer electronics. New partnerships, different kinds of products, Internet B2B and a new line geared toward specialty retailers and custom installers are all part of the company's plan.
Kenwood USA president Joe Richter said at a line show last month outside of New York that the company is focusing on three basic goals: being first to market with products; im-proved relations with dealers; and attracting new business partners for creating new products and services. To be first to market, Kenwood has already made some partnership deals that may help in that arena.