A Controlling Interest
“Hi I just got this Mustang but it didn’t come with a remote. Can you help me?” Or, “Yo, I can’t believe I dropped the remote to my Equinox in the gas station toilet. The remote is done. And even if it wasn’t done, I wasn’t reaching in there to get it back. Can you help?”
Typical questions the typical 12-volt retailer gets at least once a week. Our usual MO is to send the customer back to the stealership where they get taken for an overpriced unit that becomes stratospheric once the dealer adds in the labor for programming. Plus that nice wait in the waiting room complete with stale coffee and Good Housekeeping from 2005. There have always been better-grade locksmiths around that we can send the customer to as well, while turning away the business, but the typical 12-volt retailer does not want to stock hundreds of replacement remotes. Enter the KeylessRide K2.
The K2 is the first universal keyless entry remote. Now, it isn’t magical and can’t cover everything, but it can be programmed to work with 70 percent of vehicles in North America. More importantly, the K2 can control up to two vehicles with the same remote so the customer only has to carry one keyfob. To program the keyfob, you just need to know the year, make and model. The vehicle does not need to be present. You then dock the circuit board of the K2 remote into your Forge programmer and done. The remote is ready to be paired to the car. Usually, you would pair the unit to the car on the spot, however, a customer may not have the vehicle with him or her, so at least you can send them on their way with programming instructions.
We spoke with Mike Laranang from parent company Secured Mobility about the K2 Forge system, and, what you are most interested in, pricing: “A typical retail price is equal to the automotive dealership list price for the OE equivalent. This ranges anywhere between $50 for a Ford and $150 for a Lexus. Typical pricing to the retailer is $19.99 per remote plus a per-vehicle software charge ranging from $5 to $30. On average our pricing to the retailer allows for at least 50 percent margin if sold at the automotive dealership list price. This provides ample opportunity to undercut the automotive dealerships and still make an acceptable margin. One huge differentiator between our remotes and the OE equivalent—the K2 is the only remote in the world that can combine two OE remotes into a single unit.”