From the Street to the Home
Ever since its days operating from a garage in the 1980s to its current 250,000-square-foot headquarters, Kicker has been a familiar brand to most car audio stalwarts. But if all goes as planned, the company is about to increase its familiarity across several new spectrums of the audio market, including the home.
First off, Kicker’s recent acquisition of Soundgate will help the company integrate audio components into complex modern vehicle electrical architectures. Kicker’s next step is to expand into the home and portable markets, and its current dealer base will have the upper hand at getting first crack at the products.
Along the lines of the first Kicker boxes (enclosed speaker cabinet systems with legendary street cred), the company has produced a line of MP3 player docking stations—the iKick for the iPod and ZKick for Zune—and is marketing them to its core demographic of the skateboard, motocross and other extreme sport sets. Kicker’s recent sponsorship of pro skateboarders and motocross riders, highlighted in last month’s Dealerscope, shows the company is pumping up its marketing muscle.