From the Street to the Home
In other Kicker news, the company formed a partnership with hip-hop and custom-car legend Funkmaster Flex to shake up the urban market. “The audio culture has always been the backbone and bloodline for both parties—Flex as a hip-hop DJ and notorious car enthusiast, and Kicker as a continuous innovator of car audio electronics,” said Kevin Campbell, Kicker’s global marketing director. “A vested interest in one another only seemed a natural and logical move for both enterprises. Flex is a genuine trendsetter in the urban market with his involvement in music and custom cars.”
Kicker’s involvement with Flex will reach all levels of the Funkmaster’s many projects, including the ESPN2 reality series "Car Wars with Funkmaster Flex;” the hip-hop-heavy “International Sneaker Battle;” and the Funkmaster Flex Custom Car and Bike Show Tour. Kicker also intends to include Flex in the extreme sports events it hosts, including the AMA Supercross Series and the NOPI Nationals Motorsports Supershow. “I am confident that with the current and future projects Kicker and I plan to be involved with, together we will make a more lasting impact on the urban consciousness,” Funkmaster Flex said.