Klipsch Group Restructures to Double Retail Sales
The Klipsch Group, under the leadership of CEO Paul Jacobs, has embarked on a three-year strategy designed to double the sales of its three brands through its retail partners.
The crux of the plan involves restructuring the major product categories that fall under the Klipsch, Jamo and Energy lines: separates, including higher-end components and speakers; connected systems, including 5.1 speaker packages, soundbars, Bluetooth speakers and wireless whole-home systems; mobility, including headphones and ultraportable Bluetooth speakers; and commercial.
As part of the restructuring, marketing and design teams are now assigned to each product category, as opposed to having separate teams working for each brand. A main element of the Klipsch Group's goal is to transition the brands' positions from performance based to one centered around lifestyles.