Klipsch, Live Nation Team Up on Naming Rights
Klipsch Tuesday announced a deal with Live Nation in which it has purchased name rights on two concert venues. The purpose of the deal, the companies said, is to "expose consumers on the East Coast to Klipsch’s iconic brand and products through the power of live music."
Under the terms of the multi-year deal, Irving Plaza in New York will be called Irving Plaza Powered by Klipsch, while Bayfront Park Amphitheater in Miami will now be called Klipsch Amphitheater at Bayfront Park.
"For us, as well as Live Nation, it is and will always be all about the music. Concerts attract individuals who share a passion that is very similar to Klipsch and the brand’s message,” Paul Jacobs, CEO of Klipsch Group, Inc., said as part of the announcement. “Our brand began with Paul W. Klipsch creating sound solutions that simulate the live-concert experience. This sponsorship gives us the opportunity to go back to our roots and honor a legacy that we continue to build on into the future."