Klipsch and McLaren Racing have formed a strategic multi-year partnership for the upcoming 2020 Formula 1 season, with Klipsch becoming the official headphone and portable audio partner for the Formula 1 team. At CES at the Klipsch Audio booth, the first fruits of the collaboration – a collection of premium headphones and portable audio products – will be on display.
Further, Klipsch branding will be featured on McLaren Racing’s team headsets at all 22 Formula 1 races around the world, beginning in 2020, showcasing the legendary audio brand in what Klipsch points out is one of the loudest and most challenging environments for audio performance in the world.
“Like Klipsch, McLaren Racing is authentic, uncompromising on quality, and remains true to their core values. With McLaren’s influence of state-of-the-art technology, lightweight yet robust materials and aerodynamic design, and Klipsch’s legendary sound and innovation, this strategic alliance will result in the smallest, smartest, most revolutionary headphones and portable speakers on the planet,” said Paul Jacobs, president and CEO of Klipsch Audio, in the announcement statement.
“We are looking forward to starting the partnership in the 2020 season and collaborating to develop exciting products that leverage our shared knowledge,” Zak Brown, CEO, McLaren Racing, added.