Klipsch Partners with SnapAV for National Distribution
The news keeps rolling in for SnapAV as their network of brands and partnerships continues to grow. On the heels of their acquisition of/merger with smart home brand Control4, SnapAV was in Indianapolis this week to take part in a major announcement involving Klipsch Audio. There, Klipsch and SnapAV unveiled a partnership that would make SnapAV the exclusive national distributor within the custom installation channel for Klipsch’s premium audio solutions.
In a sense, the announcement puts an end to what was considered something of a rivalry amongst the two. And, at the same time, it allows each side in this partnership to leverage the strengths of the other to—in their words—provide the best level of service for their dealers throughout the country. Whereas Klipsch and SnapAV’s in-house Episode line of speakers had competed with one another, the brands see this partnership as a way for the two to compliment one another. And, as SnapAV Vice President of Audio Michael Jordan put it, the partnership addresses a need to provide their dealers options.
“We know dealers today carry more than one speaker brand,” Jordan said in a statement announcing the partnership. “By partnering with one of the best speaker companies, we’re allowing dealers to shop for all their audio needs conveniently in one place. SnapAV will be where pros buy audio. … We’re thrilled that Klipsch and Episode speaker brands will coexist and succeed together. To be an industry leader, you have to provide access to the best brands, and Klipsch is one of them.”
The Klipsch and SnapAV teams toast their partnership during an event in Indianapolis.
A dealer will typically carry an average of about three speaker brands, Jordan explained to Dealerscope at the event. They’ll look to offer their clients something in the range of an entry level model, a mid-range option, and something a little more premium. With the top and bottom market segments now covered within SnapAV’s portfolio, this seems to suggest the brand has room for another similar partnership—or acquisition—down the line.
For Klipsch, the benefits of the partnership are going to be felt across the entire company. The 73-year-old speaker brand already has an incredible story to tell with its line of speakers, their legendary sound, and awareness amongst consumers. Where they’ve struggled is in being bale to provide their dealers a strong logistics network, Vice President of Sales Tommy Jacobs told us in Indy. That will no longer be the case with this partnership. Klipsch effectively streamlines their national distribution network in the CI space from a handful of regional companies down into a single platform that will offer them a boosted presence both online and in brick-and-mortar showrooms.
“This partnership aligns our number-one market position with SnapAV’s award-winning service, support and logistics approach—online and in brick and mortar locations,” Jacobs said in the statement. “Dealers will benefit from having the ultimate sound experience and the best service in the industry.”
Klipsch and SnapAV signed off on the partnership Tuesday evening at their event in Indianapolis, but with a lot of moving parts, the brands said that they’ll look to officially move everything over and roll out all pieces of this partnership by the middle of August. When that time comes, Klipsch will see their speakers (minus the Heritage series) join SnapAV’s portfolio on their website and at local distribution centers.