Mobile View: A Big Influence
Sold on MERA’s ability to educate business owners while helping them to improve their profits, the only thing left to do was to get involved. Through the guidance of Robert Graham and Barry Vogel, I accepted a position on the Education Committee for the 2008 KnowledgeFest. In appreciation for the information learned, I wanted to offer my experiences to other business owners hoping that together we could improve the industry.
My previous years in the industry led me to believe that it was “us against them” and that there was no true interest in saving our industry. But MERA taught me that there were other people who shared my passion and desire to keep things going, and that the manufacturers did want to hear what we have to say. That’s when an exciting moment in the future of consumer electronics happened. With the best interests of the industry, several of the largest mobile electronics retailers, mass merchants, manufacturers, CEA and MERA came together to pursue the idea of an industry-specific initiative to ensure our future. Thus the 12-Volt Summit was born.
It has become apparent that the industry we have all invested in is in trouble and that something needs to be done. At the Summit, we began to develop a strategy to address our survival. While it was understood that the complexity of this challenge was not going to be fixed overnight, there was a determined effort to get the process started. As a representative of MERA, I was allowed to present the views of a specialty retailer in hopes of creating a comprehensive solution for the problems facing us all: Creating consumer awareness of who we are and what we can do for consumers and related companies within the industry.