KnowledgeFest Plans "Playbook" Theme
MERA said Monday that its KnowledgeFest event this summer will use the theme "The Playbook: Retail Growth Through Proactive Strategy." The event is scheduled for August 18-21 at the Gaylord Texan Hotel in Grapevine, Tex.
"When you think of a playbook, you might think of football, and but more importantly, you think of a cerebral approach to accomplishing objectives in what can be a disorganized and volatile landscape," MERA president Chris Cook said as part of the announcement.
"That's what we're dealing with right now; a landscape where competition has been overshadowed by the uncertain future of some of the industry's largest retailers. Independents can no longer depend on existing business -- it will diminish without a real plan for re-energizing and maintaining profitability."