Kodak Revs Up Low Cost Ink Push,“Inks” Deal With Wal*Mart
As the battle for control of the home printing market rages on, the strategy has always been for manufacturers to sell the printers at extremely low costs as the real profit was to be made on the replacement ink cartridges.
Kodak entered this market earlier this year with the reverse strategy - holding the line on the cost of their printers but offering replacement ink cartridges for as low as $9.99 (black) and $14.99 (color). Kodak was billing this marketing strategy as having double appeal as retailers had a slightly better margin on the printers and consumers would suffer far less “sticker shock” when they ran out of ink and headed out to buy replacements.
Kodak has ramped up this strategy with the recent announcement that they have extended the consumer reach of their home inkjet printer line, “while reinforcing the product’s unique value proposition” by signing a deal with Wal-Mart to sell their EasyShare printer line. The Kodak EasyShare 5100 All-in-One (AiO) Printer (MSRP $129.99), is now being sold through Wal-Mart at over 2,600 locations nationwide.