Kohl’s Will Take Care of Your Amazon Returns for Free
If you can’t beat ‘em, you might as well join ‘em.
Kohl’s yesterday announced plans to bring its unique partnership with Amazon to a much larger scale. Beginning in July, shoppers will be able to take their unpackaged Amazon goods to one of 1,150 Kohl’s locations to be returned for free. Since getting customers in the door is half the battle, the hope is that shoppers will decide to peruse the aisles after making their free returns.
When the news was announced yesterday morning, Kohl's shares surged nearly 10 percent by afternoon trading, expanding on the 22 percent increase it saw in the last 12 months alone. These numbers also highlight our own findings from the 2019 Dealerscope Top 101 CE Retailers list; Kohl’s held the 81st spot in 2018 but jumped to No. 77 this year.
“We are thrilled to bring Amazon Returns at Kohl’s to all of our stores across the country,” said Kohl's CEO, Michelle Gass. “Amazon and Kohl’s have a shared passion in providing outstanding customer service, and this unique partnership combines Kohl’s strong nationwide store footprint and omnichannel capabilities with Amazon’s reach and customer loyalty. This new service is another example of how Kohl’s is delivering innovation to drive traffic to our stores and bring more relevance to our customers.”
The partnership between Kohl’s and Amazon began in spring of 2017 when Kohl’s began selling Amazon gadgets—like the Fire TV and Echo Dot—at several of its locations. At the same time, about 80 stores were piloting the Amazon return process, which rapidly caught on to enlist 100 stores in total. Kohl’s recognized the mutual benefits of its partnership with Amazon, and decided to extend Amazon Returns at Kohl’s nationwide in addition to selling more of Amazon's products. The deal also ends up working out well for Amazon, who announced the closure of its pop-up shops last month, as it works to expand its brick and mortar presence.