Kwikset, a residential lock manufacturer, has introduced a new “COVID-19 Dealer Support Program.” Created to provide actionable and relevant support, the program includes specific tools and guidance that can help dealers and distributors continue to sell during this challenging time. The program includes “Best Practices” marketing strategies, dealer case studies, and COVID-19 centered, direct dealer support.
Said Kwikset Director of Sales, Nick English, “We are not trying to offer generic advice or material that is easily found on the CDC or WHO website. Rather, we want to help dealers and integrators continue to conduct business and provide them with best practices and guidelines that have been proven effective. Our ultimate goal is to help pro channel players maintain or even increase revenue stream by sharing knowledge and providing multi-tiered support.”
As part of their “COVID-19 Dealer Support Program,” Kwikset will be providing dealers and distributors with sales tools specifically created to help dealers and integrators navigate the potentially rough waters ahead for their businesses but give them general business and industry-specific methods to keep their businesses running. These include:
- Best Practices Guidelines: outbound marketing strategies geared toward jump-starting sales and easing customer worries; and general marketing strategies, including addressing inbound customer concerns, exploring install vs. DIY options, and setting realistic expectations. Guidelines can be used in real time sales, as well as for blogs and social media posts.
- Case Studies: Kwikset will provide insight into the ways that a number of dealers are using creative approaches to maintain customer relationships and grow sales. Case studies will be used in a Smart Security blog, social media, emailers, and more. The articles will be designed to inspire further idea exchange and sharing of success stories.
