Top-Notch Service for a Powerful Demographic
Who knew Panasonic president Shiro Kitajima was fluent in Spanish? About 500 La Curacao customers who recently showed up in one store to hear him speak about the digital transition and connectivity, that's who. Rick Hutton, executive vice president of the 10-store La Curacao chain throughout Southern California and Arizona, laughed when telling the story, awed once again by the enthusiasm of the La Curacao customer base.
"We'd been expecting 25-50 people, not 500. He took time to explain what analog-to-digital meant," Hutton said. "Our customer is thirsting for information, and I think whoever does the best job of communicating that information has a tremendous impact."
Hutton knows from impact. With store founders Ron and Jerry Azarkman, Hutton is leading a consumer electronics business that is aimed at the Hispanic demographic and generates more than $500 million in sales per year. The last year was no different, as store managers are reporting the same high customer traffic and sales. The chain is fully engaged in expansion, planning another store opening in Mesa, Ariz., in a few months.