Samsung, Lane Home Furnishings Team
Lane Home Furnishings looks to help its retailers increase store traffic and enhance the home entertainment shopping experience through a new strategic alignment with Samsung Electronics.
"We want to do more than provide the best home entertainment furniture, we wanted to create a new way to help our retailers engage their consumers at the point of sale," said Skipper Holliman, president of Lane Home Furnishings. "By forging strategic relationships with market leaders like Samsung, we're able to boost customer traffic and drive sales."
The Lane Home Furniture Entertainment tour, introduced to retailers at October High Point Market, will feature Samsung's Touch of Color televisions throughout the 1,000-square-foot custom-built, 18-wheel mobile showroom that currently is touring the United states and making day-long stops at selected Lane retailers.