Strength in Numbers
The Brand Source National Convention and Buying Fair, held at the end of August in Las Vegas’ contiguous Paris and Bally’s hotels, made its mark as the largest event in the 3,000-member-group’s history, gathering all its regions and divisions at a single venue for the first time ever under the theme banner, “A Force to Be Reckoned With.”
The show’s attendance numbers swelled as a result of a series of acquisitions and strategic partnerships brokered by Brand Source within the last year. “This is our most diverse group ever,” said Bob Lawrence, Brand Source’s executive director. Now that the organization can offer so many product categories, he told the audience, “there is no greater opportunity to be a customer’s whole-home solution. We became more relevant when we became a one-stop shop for everything.”
In tandem with his opening remarks, Lawrence cited dramatic sales-figure-percentage upturns being tracked for this year in manufacturer shipments for every product category in which Brand Source participates that eclipse overall industrywide sales percentage growth for each.