Last-Minute Q4 Buys: Fourth & Goal for Retailers
The fourth quarter is finally here! As someone who has been in retail or selling to retailers my entire career, I know this is the time when retailers put everything on the line to win. Products are stocked and ready to sell, sales associates have been trained and strong promotions are scheduled to hit the competition hard.
The fourth quarter is also the time of year when retail buyers start second-guessing themselves, wondering, “Did I buy enough? Did I buy too much? Are my prices where they should be? Did I miss any key products or product categories?” Since it’s only October, the good news is if retail buyers act quickly, they still have time to bring in some last-minute products. Then the question is, “What should I buy?”