Caring About Sharing
A recently concluded study done by CEA titled Digital Imaging: A Focus on Sharing, drew some interesting conclusions on what consumers are doing with their images today after capture.
While lots of interesting habits are developing with regard to video usage, consumers are still sharing photographs more regularly the study found. Approximately two in 10 consumers share their videos (in some capacity) in contrast to over half who share photographs via email (among other sharing options).
The report also offered up some encouraging findings in the digital print market. More than eight in 10 adults (83 percent) report printing their photographs in some capacity – a significant increase from the 2006 CEA Exploring Revenue Opportunities in the Digital Imaging Market study, when 57 percent adults reported printing photos. In fact, over half say they print them out at home (52 percent), four in 10 report they print them in a store on online kiosk and 15 percent print photos from an online printer such as Shutterfly, Kodak or Apple Web Gallery (note: multiple responses were allowed).