Caring About Sharing
Retrieval – Tagging
The report also revealed that one relatively newer feature, inserting key words/information in the image or “tagging” the image, generates interest among consumers. One in four photo sharers (28 percent) and video sharers (26 percent) report they want this feature from an online sharing site. Video sharers ages 18-44 are more likely, approximately one-third, to want this feature, suggesting a prime marketing opportunity for manufacturers and online companies as well.
Growing interest in “tagging” or attaching information (e.g., location, background information, commentary, etc.) into a photo or video is further demonstrated when consumers are asked to rate their level of interest in this feature. Among digital photo takers, 45 percent report they are interested in the technology and 37 percent of digital video takers are interested as well.