Latest Product, Service Offerings Give Nationwide Marketing Group a Compelling Pitch to Get Engaged
It’s easy for a membership organization to talk the talk and say that it’s all about its people. It’s another to walk that walk and follow through on such a commitment. Nationwide Marketing Group spent much of its first day this week doing a lot of talking through keynotes, Learning Academy sessions, and networking events at the Venetian/Palazzo resort in Las Vegas. But Day 2 of the show, which included the official opening of the PrimeTime show floor at the Sands Expo Center, included plenty of walking—beyond the dozen or so laps we took around the trade show floor.
During its pre-show press conference with the press, Nationwide’s leadership team divulged a number of updates to product and service programs the group has been working on over the past year or so, and they provided details on a number of new programs that were introduced here at PrimeTime. Simply put, the breadth and depth of those programs is remarkable. But in hearing Nationwide Marketing Group’s team explain the path to launching each of these programs is to understand that it’s not just an effort to offer the most services or the most products. Rather, the group is helping to create a narrative—and an incredibly compelling one at that—as to why members should be deeply engaged with the group.
“It’s important to us that everyone understands how invested we are in this channel,” Tom Hickman, Nationwide’s Chief Member Advocate, said during the press conference. “It’s our job to get out in front and give our members the things they need before they know they need them. That’s better than giving things to them after the fact when it’s already too late.”