Leading the Carge
"The technology capabilities that we offer on our Web site—multiple search capabilities, detailed product information, drop-ship capabilities, multiple delivery options—are available to retailers when helping a customer," says Taxe. "We are looking into offering retailers the option of an in-store kiosk equipped with credit card processing. This would allow the customer to search for a product by make/model combination or part number and go through the entire order process through checkout at our Hi-Capacity kiosk located in the store. Retailers would be able to help their customers find the power supply that they are looking for without having to know all the details of a product line that cross-references to over 50,000 manufacturers, models and OEM part numbers."
Taxe adds, "Retailers benefit from encouraging customers to add batteries onto a consumer electronics sale because there are higher margins on accessories than on the actual device. Therefore, retailers get a higher return on their investment with accessories. With laptops, retailers are only working on a four-to-12 percent Gross Profit Margin (GPM), so if they sell a $1,600 laptop at a five percent margin, they make $80 in profit. However, with our product line, retailers work with a 40 percent GPM. So retailers are making the same profit selling a $1,600 laptop as a $200 battery.