Learn to Communicate the Way Your Customer Wants You To
We are speeding through a communication revolution that is fought by consumers who can be unforgiving when a brand pushes too hard, too little or simply forgets to be socially minded.
Today’s consumers are fickle and will change brands at the slightest offense or market dynamic. To maintain brand loyalty vendors must over-respect the dignity of consumers who can see, hear, feel, price and touch everything in a nanosecond. Pushed, impersonal communications could damage the brand reputation you’ve worked so hard to establish.
This revolution is about brands. Brands being pushed out of the way as consumerspull themselves to what is most relevant and socially acceptable to them. The Internet creates profitable commerce in seconds. Learning and sharing is collapsed into skinny sound bites.