Don’t Be Road Kill
Vultures are lazy, always taking the easy way to the prize. It’s the same in retail: the prize is the sale and vultures wait around to feed on the road kill. But vultures aren’t always lazy. They’ll also eat you alive, unless you are an “aggressive sales professional.”
If you are an aggressive sales professional in need of a refresher or an aspiring sales associate looking to take your skills to the next level, here are 10 strategies to help stop the vultures.
1. Do not compete on price. You can’t do it and make your margins. Instead, add value by creating product and in-store benefits and by building relationships with your customers.