Learning From 2010
Consumer 3D TV buzz started with CES and continued throughout the year. Sales, though, didn't meet the expectations of some retailers, lamented Starpower CEO Daniel Pidgeon. CEA projected about two million 3D TV units will be sold to dealers in 2010. That's about 5.8% of all TV shipments. More conservative estimates come in at about 1.5 million.
Some dealers attributed slow 3D TV growth to a lack of content, others to big-box retailers' mishandling the launch. "We had people coming in thinking 3D wasn't worth a darn," said Bjorn Dybdahl, owner of Bjorn's in San Antonio, Texas. "The reality was they just didn't get a good demonstration."
Mrs. G's Appliances & Televisions of Lawrenceville, N.J., demonstrated 3D TVs at multiple consumer-centric tradeshows in 2010, but President and CEO Debbie Schaeffer noticed that more children than adults put on the 3D glasses. "It seems like people are still waiting to see where that industry is going."