Learning From 2010
Vann's, Best Buy, Abt Electronics and J&R Music & Computer World are among those that have leveraged the Apple allure for years, and iPod integration products are common at retail. But iPad's April 3 introduction made consumer technology retailers of all stripes pay more attention to Apple. "People started bringing their iPads with them when they shopped for electronics," Pidgeon said.
Starpower quickly educated itself to integrate Apple products into both sales floor conversations and system designs. "People have fallen in love with the device," he said. "It has created both sales and reinvigorated interest in automating the home."