Learning From 2010
As Black Friday 2010 drew closer, dealers grit their teeth as the consumer instant rebates, scandowns and bundles mounted. "Retailers are helping fund manufacturers with these IRs, and that's nuts," said Dybdahl. "Now we're back into it with a vengeance for this holiday season."
At R.C. Willey Home Furnishings in 2010, Vice President of Merchandising, Lorne Schmunk, questioned the promotions' worth, given the resources retailers must invest in tracking and filing claims, the financial strain of waiting for payment, losing profits on bundled product sales, and dealing with consumer confusion of value and pricing.