How To Succeed with Social Network Marketing
Some companies, like ours, Schvee.com, are creating brand environments in a very public way that are focused around both social networking and consumer electronics. What we’re doing is involving young consumers by asking them to take part in activities such as new product ideas, marketing campaigns, product reviews, internships, etc. You’ll soon find that social networking platforms create almost endless marketing and strategic opportunities.
Teens and twenty-somethings are looking for the next Myspace or Facebook that hasn't been overrun by advertisements and useless widgets (applications created by outside developers that can be useful or, in most cases, annoying.) On Schvee, our partners can create a "store" profile page and add loyal customers as “friends,” who can write reviews, thoughts on marketing campaigns, as well as input and ideas for future brand development. We feel this will take the company’s brand awareness to a whole new level.
The idea is to make advertising interactive and entertaining, and turn the whole marketing campaign into its own brand. You'll be successful if you can create an intangible, yet very real marketing strategy that has youths raging about the campaign. Think of marketing through online social networking as word-of-mouth on steroids or viral. If I talk to one friend who talks to two more people who talk to a few more people the discussion of your company to grows exponentially.