Lenovo, Intel Launch "Fun" Site
Lenovo, in partnership with Intel, is injecting a healthy dose of fun into the brand with the launch of What's Your Idea of Fun? – a website filled with exciting contests, unique video and photo sharing tools and information on the latest Idea-branded Lenovo laptops and desktops powered by the new Intel Core processors.
Designed to make the consumers’ product selection more simple and informative, the campaign showcases specific performance claims based on real-life consumer usage behavior such as multitasking, MP3 encoding, gaming and more.
Intel and Lenovo have built joint performance claims messages to help consumers better understand the benefits of the latest Lenovo computers powered by Intel Core processors compared with those from two years ago.