Lenovo Just Sold 10,000 Mobile VR Bundles in Less Than a Second
For those of you who question whether or not virtual reality (VR) technology is nothing more than a flash in the pan, let the recent success of Lenovo’s mobile-VR bundle speak for itself. Even if you’re right about it not sticking around long-term, you can’t help but agree with me that the “flash” is going to be an enormous one. (Hint, hint to all consumer tech retailers out there.)
In case you haven’t heard the news already, here’s a quick recap: Lenovo recently ran a promotion on its website that bundled together the Lenovo K4 Note (a mid-range model smartphone that is only available in India) with an ANTVR headset. Perhaps unsure how well consumers would take to the promotion, Lenovo only packaged 10,000 of them. But mere moments after the company launched the flash sale, nearly half a million people in India had registered. The bundles had sold out in less than a second.
Surveys by organizations like IEEE and CTA have attempted to make sense of VR and its impact on various industries. And in a separate analysis, CTA did predict that VR is the tech segment due to see the most growth in 2016—the sale of 1.2 million units will bring in $540 million in revenue, the association predicted.