Take Advantage of Change
We figured our best opportunity to gain business was to open from 7 a.m. to 7 p.m. It worked. Within a few months we had so much new profitable business that we had to start hiring. The competition saw what was going on and extended their hours. So we again we had to create new opportunities. For the larger companies, those with more trucks, we went directly to their workplace and serviced their tires. For everyone else, we offered to warehouse their tires so that when they needed one changed it took us only a few minutes. DS
Bob Janet of Sales Growth Now provides seminars and keynotes to help companies increase sales and profits. He can be reached at 800-286-1203 and www.BobJanet.com.