Superior Sales: Take Advantage of Change
One of the first big changes I saw in customers’ attitudes was back in the early ‘70s when I owned a tire business. Every day it seemed the labor pool of tire changers shrank and the appearance of those who did apply for jobs grew shabbier. One day a young guy named Jerry applied for a job. He was eager, strong enough and caught my attention because he was neat and clean, even though he had shoulder-length hair.
I knew he could handle the job, but he had that long shaggy hair. Up until then we had not seen much of that style. But I desperately needed tire changers so I hired him. He was great. He got along with his fellow workers, worked hard and was very respectful to all our customers.
Then one day it happened. A customer in his late 60s came busting through the door from the garage into our showroom. He was having new tires put on his car. He strutted right up to me and with his finger wagging in my face said, “I fought in the war for this country, I will be dammed if I will have a long-haired hippy change my tires!”