Guerrilla Retailing: Lessons from the Links
Like others, I got reeled into watching the Masters Golf tournament earlier this month after hearing the news that Tiger Woods was coming back to the game.
At some point during the weekend, I thought back to a conversation I had with Barry Gunn, owner of Edmonds Appliance/Y Frank in Burnaby, B.C. With a perfectly straight face Barry said, “I manage my business the same way I play golf.” I knew that Barry was an avid, low-handicap golfer, but I was still puzzled by his metaphor.
He explained that unlike other sports, golf is a very singular exercise. Your competition really has no impact on your game. They don’t tackle you or block your shots. You can’t get ahead by intercepting your opponent’s ball. Pros like Phil Mickelson and Tiger Woods don’t change their swings based on who they’re paired with or who’s on top of the leader board.