Guerrilla Retailing: A Retailer's Pyramid of Success
"Success is peace of mind that is a direct result of self-satisfaction in knowing that you did your best to become the best you are capable of becoming." - John Wooden
As a college student during the time that Coach John Wooden famously led the UCLA Bruins to an unmatched 10 NCAA championships, I followed the team's uncanny success with awe. In the years that followed, I became a of student of Coach Wooden, whose observations in life and in basketball have shaped not only his players, but many others who followed his philosophy.
As I began to get settled after boarding a cross-country flight several years ago, the flight attendants were suddenly fussing over a small, elderly man they were helping to his seat, which happened to be next to mine. The quiet, humble man later told me that would have rebuffed their efforts but he didn't want to offend them for their kindness. I recognized Coach Wooden immediately but wanted to give him his privacy. After a brief hello, I left him alone.