In-Car Tech: Loud & Clear
CES 2012 was known in the blogosphere as the year when mainstream auto manufacturers 'officially' jumped into the pool with the stalwarts of consumer technology.
Everyone agreed the Audi booth was full of hot rides, and to be first manufacturer with a built-in Wi-Fi hotspot on the streets is an accomplishment. The OEMs know their customers crave the latest technology, but if they jump in too prematurely they can see their JD Power initial quality ratings plummet through half-baked tech.
Just take a look at MyFordTouch. The original versions were said to be too cumbersome to use and slow to react, but now they have software updates that can be downloaded to the vehicle that can help the problem (at the customer's expense of an hour of time drinking yucky coffee and reading old issues of Readers Digest…they are, after all, Ford dealerships).