"Let's Not Worry About Model Numbers and Price"
The "wows" aren't just from customers; other retailers and manufacturers are also dazzled by the design center, says Mody, who claims competitors have stopped by and gawked appreciatively. Mody says other retailers have even asked him to help them redesign their own stores, but he is too busy developing his own upcoming locations, although he wants to help other retailers "eventually."
"Southlake is a whole new platform," explains Mody. There's not just A/V, but also fixtures and furniture. And in addition to the general public, professionals such as architects and designers "can take their clients there and show them all of the different things you can do."
Mody hopes to surpass the Southlake location's lofty standards with two new Texas locations set to open this fall: a 12,000 square foot facility in Frisco, Texas, and a 16,000 square foot location in Sugarland. Mody is tightlipped on details, but says the locations will introduce a "whole new platform" and "technology/lifestyle combination." The new stores will have two levels, incorporating the Southlake design center concept but also a "unique retail flavor. We're going to set the standard for the industry," he says of the upcoming facilities. Meanwhile, this spring, in conjunction with Mark Cuban's Center Operating Co., he opened a 2,000 square foot technology center on the platinum level of Dallas' American Airlines Center, showing monied basketball fans "way-beyond products, technology solutions and lifestyle solutions."