"Let's Not Worry About Model Numbers and Price"
Patents and vignettes
Home Theater Store's vignettes have evolved into a selection of what Mody calls "patented design solutions." These include everything from lighting systems that eliminate glare, to stainless-steel columns that hold plasma displays and rotate 360 degrees in the middle of a large open area, to workarounds for situations where concrete walls, for example, may make hiding wires and components difficult. Mody and his staff always have their thinking caps on.
The patented design solutions are developed in Houston, but when it comes to finding materials and other inspiration, Mody indulges his worldliness. He typically spends three weeks in Texas and one in Europe every month, meeting with design consultants in places like Italy, Germany and Norway. "The Germans have made a science of engineering," he marvels. Of the consultants, he says, "We hire them for their services; we say, 'we need this part, we need this product.' We use them as a resource. And we find resources from all over the world."