"Let's Not Worry About Model Numbers and Price"
Those environments include extensive interior design. Conveniently enough, Mody's wife Vaishali has a strong background in interior design, and has long provided the design of the vignettes. She runs her own design business, called Mody & Mody, with Home Theater Store providing a wealth of referrals and vice versa. She works on many Home Theater Store installations, as well as more complicated ones referred her by GEL Integration, another separate business headed by Mody's brother Prashant, a software wiz who's proficient with Crestron and Lutron, among other things.
Home Theater Store does a good degree of integration and installation work. Staffers can customize the patented solutions in the showroom to a degree. They can go to the customer's house, see the room, take measurements, develop a CAD design, and turn the whole design process around in afternoon, with the additional help of things like questionnaires that the customers can fill out.