Accessorizing in the New Economy
Stop for a moment and take a look around. Do you see consumers Web surfing, typing, talking, texting, watching and listening all on a single device? Do you see consumers wearing earphones or headphones, accessorizing with colored charms and neon cases, or wearing backpacks customized to fit around the latest gaming gadgets? Regardless of where you find yourself reading this, you are no doubt standing at a pivotal intersection of personal electronics trends.
During the past 12 months alone, we watched the consumer electronics industry explode with new devices and even more personalized accessory options designed to maximize the device experience. As trends continue to collide, and the importance of content and the desire for personalization evolve, the possibilities for continued CE innovation are endless. Device manufacturers will continue to raise the bar for all-in-one functionality, and an equally ambitious set of accessories developers will recognize the industry is ripe with opportunity for fresh design. How can retailers get in the game, spot the hottest sellers early and keep valuable customers coming back for more? The answer may be found in high-definition accessories, driven by personalized device ecosystems and presented as holistic solutions.
For retailers, manufacturers and consumers alike, one word describes the direction of the accessories market in 2008: high-definition. Retailers have learned from experience that the lure of a single “it” item is only enough to get the consumer through the door once. The growing installed base of MP3 and multifunction device owners has shown time and again that consumers become repeat customers only at the prospect of experience-enhancing accessories. To cater to the needs of today’s savvy CE shoppers, retailers should focus on presenting high-quality, high-definition add-ons in a solution-centric format. This can be achieved by merchandising accessories in the same way consumers approach their devices—as an ecosystem and a lifestyle choice.