Accessorizing in the New Economy
It’s amazing to think that just over a year ago we were writing about the potential for true converged devices and how accessories manufacturers and retailers could prepare for the day "all in one” would become a reality.
Now that manufacturers like Apple have delivered on their multifunction promises with a more accessible price, they’re shifting their focus to bring innovation to a new audience of younger, more agile users who understand experiential content and expect to control and define their own listening, gaming and computing experiences.
As prices for popular CE devices fall and the lines blur around demographic targets, retailers are faced with the challenge of relating to tweens, super-users and even supermodels with equal levels of expertise. Sales teams need to understand how their target customers interact with devices outside the store environment in order to present the perfect personalized ecosystem of accessory options.