Leveraging Product is Key
By David Dristas
NEW ORLEANS—Moving product isn't enough. An engaging store presentation, eye catching products and a knowledgeable staff are important factors in running a successful store. These were some important points presented in Nationwide TV and Appliance's Prime Time Live! event that took place here last month.
At the show, eMachines made its first offering to a buying group. Greg Smith, a representative of the company, said eMachines felt it had reached a plateau in its growth at the big-box retail level and wanted to expand into the smaller chain and retail stores, but it lacked the resources to court dealers individually. Buying groups, noted Smith, present a good opportunity to reach that market collectively.
Some products have ways to grab attention and drive more customers into the store, even if by pure curiosity. With that in mind, Friendly Robotics showed the RL500 Robomower, a robotic battery-powered lawn mower that learns the terrain of a property and automatically mows the lawn. The mower retails for $850.