LG Booth Preview Put ThinQ AI Front and Center
No company on the face of the earth knows how to market themselves prior to a major consumer electronics show than LG. They keep themselves perfectly top-of-mind with the press in the weeks prior to your arrival with a slow trickle of press releases on what they’ll be showcasing. But even with all of that knowledge in hand, LG still finds ways to impress you once you arrive at their booth—and that was absolutely the case here in Berlin for IFA 2018.
During their press preview booth tour, LG had everything on display that we had already covered in some capacity. But getting to see those products firsthand and functioning really drove home just how impressive and powerful this company’s technology is.
Here are some of the highlights from the LG booth preview at IFA 2018.
As expected, ThinQ was the major player in the LG booth, which took over Hall 18 of the Messe Berlin campus. LG had three separate rooms that ran along one entire side of the booth that placed those AI ThinQ-enabled products in true-to-life environments. That kind of showcase, which is almost par for the course at IFA, let’s the visitor experience LG’s products in a way that feels right at home. The entire suite of LG SIGNATURE products was included in those ThinQ displays, including the new AI-enabled dryers, wine cellar, and bottom-freezer refrigerator. And all were controllable, in certain areas of the displays, with Google Assistant.
LG plans to discuss its ThinQ strategy in more detail during its first-ever IFA Keynote later this week, which will be led by their CEO and CTO. Dealerscope had the unique opportunity to talk to LG's CTO, Dr. I.P. Park, ahead of time.
Jaw-Dropping 8K TV
Going into the LG booth tour, we already knew that the 8K TV was an impressive piece of equipment. But seeing the 88-inch behemoth in person was nothing short of amazing. The picture quality, as you’d hope and expect, was on a level unlike anything I’ve ever witnessed. The level of detail was impeccable; taking a super close look at the display, individual pixels are practically invisible to the eye—which you’d certainly expect from a TV with more than 33 million of them packed into that 88-inch screen. But the level of detail and the trueness of color depicted by this OLED display almost gave off a 3D feel to it. Not 3D in the gimmicky glasses-less sense, but in a way that you could perceive the depth within the picture.
Details were scant as far as pricing and availability were concerned, and an LG representative even admitted that the company wouldn’t want to release a TV when the content was essentially nonexistent. But when it’s ready, this TV already has laid its claim as one of the best in class.
One of the products that sparked the most interest in the run up to IFA 2018, was the CLOi SuitBot—an exoskeletal machine intended for commercial use. Developed in conjunction with SG ROBOTICS, the SuitBot is said to enhance the user’s legs to allow for more mobility and greater lower limb strength, which makes it a prime product for warehouse workers and the like. Additionally, with AI baked into the product, the CLOi SuitBot has the ability to analyze and learn from the user’s environment, how they maneuver the SuitBot, and use that data to help optimize how the wearer uses the prodcut.
An additional use case, which wasn’t necessarily detailed in a statement or by the available LG rep, is as a sort of wheel chair of the future. The way LG had the CLOi SuitBot on display, it was attached to a stand that had four wheels, which suggests that this could be a product that doubles as a super high-end wheelchair. That particular setup of the product could make it possible for certain wheelchair-bound individuals to have more flexibility and findependence.